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Ads make debut on Threads as Meta explores new monetisation strategy

Meta has launched ads on Threads, starting with a test for selected users and brands in the U.S. And Japan.
Businesses can extend their existing Meta ad campaigns to Threads easily through Ads Manager.
The ads will appear as sponsored content within users' feeds, marking the platform's first monetization effort.
Meta aims to leverage its 300 million monthly active users to generate revenue and compete with X.

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Inc.

Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

1 month ago

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ilgiornale.it

Meta infuriates users (again): what Zuckerberg decided

Threads is also open to advertising: goodbye to the only 'happy island' on the social networks of the Menlo Park colossus

1 month ago·Italy

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Social Media Today

Sociable: Meta launches initial test of ads on Threads

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

1 month ago

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The Express Tribune

Ads make debut on Threads as Meta explores new monetisation strategy

Meta has begun testing advertisements on its microblogging platform, Threads, as the company looks to explore new revenue streams. The move comes after the platform’s year-and-a-half existence as one of Meta's few ad-free services. In a statement, Adam Mosseri, head of Instagram, confirmed that the test would start with a select group of users in the United States and Japan. The ads will appear as image posts within users’ feeds, with the aim of…

1 month ago·Pakistan

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Hot News

Meta introduces ads on Threads. Platform advertising, tested before large-scale expansion - Hotnews.ro

Meta Platforms will begin testing the display of ads on its social media platform Threads, working with several brands in the US and Japan, the company announced on Friday, as the app reached more than 300...

1 month ago·Romania

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Brand Spur

Meta Is Testing Ads On Threads. Here’s What Businesses Need To Know - Brand Spur

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option. Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits more than 300 million monthly active users. During early testing starting Friday, image ads will appear in the Threads home feed, placed between content posts for a sma…

1 month ago

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