US EditionAds make debut on Threads as Meta explores new monetisation strategy
- Meta has launched ads on Threads, starting with a test for selected users and brands in the U.S. and Japan.
- Businesses can extend their existing Meta ad campaigns to Threads easily through Ads Manager.
- The ads will appear as sponsored content within users' feeds, marking the platform's first monetization effort.
- Meta aims to leverage its 300 million monthly active users to generate revenue and compete with X.
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Threads is also open to advertising: goodbye to the only 'happy island' on the social networks of the Menlo Park colossus
Meta is going to make big changes to its social media app. Soon Ads will be launched on the Threads app. Threads was launched by Meta Platforms in July 2023. Initially, the purpose of bringing this app was to compete with the X platform (old name Twitter). Now this app has about 30 million monthly active users.
Advertising with selected brands is first tested in the United States and Japan.
Ads make debut on Threads as Meta explores new monetisation strategy
Meta has begun testing advertisements on its microblogging platform, Threads, as the company looks to explore new revenue streams. The move comes after the platform’s year-and-a-half existence as one of Meta's few ad-free services. In a statement, Adam Mosseri, head of Instagram, confirmed that the test would start with a select group of users in the United States and Japan. The ads will appear as image posts within users’ feeds, with the aim of…
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