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Meta bans TikTok ads on its platforms in US

  • On Thursday, Meta Platforms Inc banned advertisements from ByteDance on Facebook and Instagram, effective immediately across the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
  • The ban escalates competition between the companies after Meta urged TikTok and YouTube to adopt teen safety measures following a $18 billion settlement with United States states.
  • Meta defended the decision, stating, "We don't have to run ads from a competitor whose goal is to pull people off our apps," calling the practice normal business conduct.
  • TikTok and ByteDance did not immediately respond to requests for comment, having previously removed dedicated Instagram links and rejected Meta's demands for comparable safety concessions.
  • TikTok, which serves more than 200 million users in the United States, continues operating despite these pressures, while other platforms like OpenAI have similarly restricted competitor advertising.
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Meta's blocking of TikTok's advertising on Facebook and Instagram began on October 8 in the United States.

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Bloomberg broke the news in New York, United States on Thursday, October 8, 2026.
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