Meta bans TikTok ads on its platforms in US
- On Thursday, Meta Platforms Inc banned advertisements from ByteDance on Facebook and Instagram, effective immediately across the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
- The ban escalates competition between the companies after Meta urged TikTok and YouTube to adopt teen safety measures following a $18 billion settlement with United States states.
- Meta defended the decision, stating, "We don't have to run ads from a competitor whose goal is to pull people off our apps," calling the practice normal business conduct.
- TikTok and ByteDance did not immediately respond to requests for comment, having previously removed dedicated Instagram links and rejected Meta's demands for comparable safety concessions.
- TikTok, which serves more than 200 million users in the United States, continues operating despite these pressures, while other platforms like OpenAI have similarly restricted competitor advertising.
24 Articles
24 Articles
SCIENCE & TECH: Meta bans social media TikTok ads across the US
Facebook and Instagram-owner Meta has banned advertisements by ByteDance, the Chinese parent of TikTok, on its platforms in the United States and a handful of other countries, a company spokesperson said on Thursday. The move marks an escalation in the long-running rivalry between Meta and ByteDance, whose video-sharing app TikTok has emerged as one of Meta’s most formidable competitors for user engagement, creators and advertising dollars. Me…
Meta's blocking of TikTok's advertising on Facebook and Instagram began on October 8 in the United States.
Meta bans TikTok ads on its platforms in US
Meta has implemented an immediate ban on advertisements from ByteDance across its platforms in multiple countries. This decision affects various locations including the US, Canada, and Japan. The ban also targets related third-party advertisements referencing TikTok and other ByteDance services. In response to this rivalry, Meta asserts that it will continue competing on quality and user experience. TikTok has yet to publicly comment on Meta's a…
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