Meta Ads introduces stablecoin payment options

Meta Ads introduces stablecoin payment options

Following the demise of its ill-fated Libra experiment, the company is offering third-party cryptocurrency options for creators and advertisers.

Meta adds stablecoin option for advertisers to fund ad accounts

Meta has introduced stablecoin payments as an option for advertisers in select countries to add funds to their ad accounts. Advertisers can use USDC, a stablecoin designed to maintain a 1:1 peg with the US dollar, to fund their accounts. The company does not directly hold, transmit, or process stablecoins. Instead, a third-party payment partner converts USDC into local currency and settles the payment with Meta. The corresponding amount is then …