Mercedes Readies Major China Overhaul as Slump Deepens

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In the third quarter, Mercedes earned significantly less operationally in its car segment. Above all, the bad China business is gaining ground for the Group. He now wants to rethink the strategy for the world's largest car market.

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Mercedes-Benz is comprehensively rethinking its local strategy due to a more severe than expected decline in the Chinese luxury car market, while emphasizing that there is no question of withdrawing from the world's largest car market.

alborsaanews.com

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Mercedes Benz intends to restructure its business in China, following a decline in its sales during the third quarter, in the face of intense competition and weak demand for luxury cars. The CEO of the company, Ola Kalinius, said in her statement today, that the conditions on the Chinese market are deteriorating at a higher pace than expected, with pressures heightened during the second half of the current year, particularly in [...] the article…

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German carmaker Mercedes-Benz Group is to develop a new strategic plan to deal with the major setbacks in the Chinese market. However, a retreat from the world's largest car market is not in the cards, according to Swedish CEO Ola Källenius.