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The Mercedes-Benz Designer Behind the Gorgeous AMG GT and Polarizing EQ EVs Is Stepping Down

Gorden Wagener ends 31-year tenure as Mercedes-Benz Chief Design Officer amid design criticism; Bastian Baudy from Mercedes-AMG will lead starting February 2026.

  • On January 31, 2026, Mercedes-Benz Chief Design Officer Gorden Wagener will leave the company at his request, Mercedes-Benz said in a mutual agreement.
  • After recent criticism of its styling, Mercedes-Benz announced the leadership change following critiques of the EQ lineup and recent management shakeups, with Wagener's tenure dating back long ago.
  • Wagener described his approach as `sensual purity`, shifting Mercedes toward a bolder look with designs like the AMG GT, Vision One‑Eleven, Vision Iconic, and SLR McLaren.
  • On February 1, Mercedes‑Benz will install Bastian Baudy, who leads AMG design, as its new head of design, succeeding Wagener.
  • The company is shifting design strategy while Wagener leaves behind non-car projects, as Mercedes moves to unify styling across electric EQ models and combustion vehicles.
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Bloomberg broke the news in United States on Wednesday, December 17, 2025.
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