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Mercedes-Benz USA CMO Melody Lee on marketing EVs during sales slowdown

Summary by Automotive News
Mercedes-Benz USA CMO Melody Lee joins the Marketer’s Brief podcast to discuss EV advertising, sports marketing and why the luxury brand must appeal to Gen Alpha, even if they can’t buy a Mercedes.

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Mercedes-Benz USA CMO Melody Lee on marketing EVs during sales slowdown

Mercedes-Benz USA CMO Melody Lee joins the Marketer’s Brief podcast to discuss EV advertising, sports marketing and why the luxury brand must appeal to Gen Alpha, even if they can’t buy a Mercedes.

·United States
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Automotive News broke the news in United States on Wednesday, June 5, 2024.
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