US EditionMercedes-Benz to become long-term partners of WTA Tour from 2026
Mercedes-Benz will enhance global women’s tennis visibility with premium experiences and exclusive vehicle fleets at WTA 1000, 500, and 250 events, starting in 2026.
- On Wednesday, the WTA and Mercedes‑Benz announced a long-term partnership making Mercedes‑Benz the WTA's Premier Partner and Exclusive Automobile Partner starting in 2026.
- Both partners aim to give women's tennis greater visibility and to accelerate its worldwide growth, with WTA leaders saying a global brand's support signals women's sport matters.
- At the Mubadala Abu Dhabi Open and Ostrava Open from February 1-7, Mercedes‑Benz branding will appear on net‑post signage and provide an exclusive fleet for players, officials and guests.
- While Hologic remains the WTA's current title sponsor under a four-year agreement struck in March 2022, the Mercedes‑Benz partnership begins on January 1, 2026, representing a powerful commitment to women's tennis, the announcement said.
- At WTA 1000, 500 and 250 tournaments, Mercedes‑Benz will create premium experiences for players, fans and guests, supporting long-term visibility through branding and hospitality activations.
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17 Articles
WTA Secures $50 Million Partnership With $68 Billion Giant in Landmark Breakthrough
Hard Court recently revealed that the WTA was close to securing a major multi-year agreement with Mercedes-Benz, valued at $68 billion, to become its premier partner starting in 2026. However, insiders shared details anonymously because they were not authorized to speak publicly. The announcement was expected later this month, fueling anticipation across the tennis world. And guess what? The deal is now officially complete, setting the stage for…
The agreement with the German car manufacturer is described as the most important in the history of the WTA and will last 10 years.
The WTA, the umbrella organization for women's professional tennis, announced on Wednesday that it has signed a sponsorship deal with Mercedes-Benz, which is considered the largest in the history of women's sports.
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