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Mercedes-AMG PETRONAS F1 Team Announces Collaboration Agreement with Zuma
Zuma will activate across key F1 venues and team clubs, enhancing luxury hospitality and marking its 25th anniversary in 2027 under a multi-year deal.
- From Brackley, England, the team announced soon that Zuma will be the Mercedes-AMG PETRONAS F1 Team's exclusive Lifestyle and Dining Curator, marking a first-of-its-kind collaboration.
- Zuma says dining is cultural, emotional and experiential, and joining the Mercedes-AMG PETRONAS F1 Team lets it bring that philosophy to elite sport, rooted in shared DNA of precision and performance.
- Planned activations at Monaco, Silverstone, Madrid and Abu Dhabi will see Zuma and select Azumi brands present, extending into the Mercedes-AMG PETRONAS F1 Team Miami Club and Las Vegas Club with co-hosted global events.
- The team says working with Zuma enables it to elevate hospitality and unlock the potential of team spaces worldwide, moving beyond traditional dining into cultural curation for partners, guests and fans.
- The multi-year collaboration will run across upcoming F1 calendars and form an ongoing partnership framework, with Zuma central to its 25th anniversary throughout 2027, and further details to soon be announced.
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Mercedes-AMG PETRONAS F1 Team Announces Collaboration Agreement with Zuma
A multi-year collaboration redefining luxury hospitality as an integrated performance-lifestyle partner in elite sport BRACKLEY, England, Jan. 23, 2026 /PRNewswire/ -- Azumi Ltd., the internationally acclaimed restaurant
·New York, United States
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Zuma is a contemporary Japanese restaurant that became the category's pilot, executive and guest VIP chain
Coverage Details
Total News Sources23
Leaning Left1Leaning Right3Center11Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
C 73%
R 20%
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