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Mercadona Razes in the 'Ready to Eat' and Plunges Carrefour, Lidl, Dia and Alcampo Into the Key Race
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Mercadona Razes in the 'Ready to Eat' and Plunges Carrefour, Lidl, Dia and Alcampo Into the Key Race
The Spanish market for prepared meals is changing, and Mercadona is becoming more and more entrenched in a leadership, where Alcampo, Dia and Carrefour do not manage to arrive as a result of the growing consumer demands. Currently, speed and ease are no longer enough. In this sense, the Spanish consumer expects quality, health and variety in prepared meals. A proposal that the Valencian distribution chain has understood perfectly, that dominates…
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