Menswear brand accused of using AI to 'whitewash' model's image

Menswear brand accused of using AI to 'whitewash' model's image

Australian model Elii Emeghebo is pursuing a racial discrimination complaint against suit label Peter Jackson, claiming AI has been used to "whitewash" his image.

BLK ALERTS - Nigerian model files lawsuit against suit company that used AI to ‘whitewash’ his image in ads

NEW YORK, NY – SEPTEMBER 06: An empty view of Gallery II at New York Fashion Week: The Shows Day 1 on September 6, 2018 in New York City. (Photo by Ben Gabbe/Getty Images) Elii Emeghebo says he first noticed his ‘white twin’ while walking past an image at a Peter Jackson suit retailer in Sydney, Australia, years prior. A Nigerian-Australian model who had previously worked for suit company Peter Jackson is suing the company, alleging that the com…