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ADVX Expands Its Services in Melbourne
Think HQ will deliver always-on and seasonal campaigns as Melbourne Park expands its year-round marketing support under a 12-month retainer.
- Following a competitive pitch, Think HQ secured a 12-month creative services retainer with Melbourne Park on August 1st, 2026. The appointment formalizes the agency's existing relationship with the premier live events precinct.
- Located near Melbourne's CBD, Melbourne Park serves as home to iconic venues including Rod Laver Arena and AAMI Park. Think HQ will deliver strategic thinking and creative execution across this state's premier live events precinct.
- Think HQ will lead always-on creative campaigns and two major seasonal sports initiatives building on Melbourne Park's recently launched 'Where We Play' platform. Work aims to connect audiences and drive visitation year-round.
- Stacey Kwijas, Head of Marketing at Melbourne Park, said the venue looks forward to "create engaging campaigns that connect with audiences, drive visitation and showcase everything the precinct has to offer year-round."
- Lisa Gumbleton, Group Head Creative Strategy and Client Management at Think HQ, said the team is "pumped to formalise our relationship," following the agency's recent appointment by The Y, formerly YMCA Australia.
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Melbourne Park appoints Think HQ for creative services
Think HQ has been appointed by Melbourne Park to provide creative services for a 12-month period. The agency will focus on strategic and creative support for marketing activities across the venue’s events. The announcement: Positive change agency Think HQ has won the creative services account for Melbourne Park following a competitive pitch, securing a 12-month retainer to deliver strategic and creative support across the state’s premier live ev…
·Chippendale, Australia
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Melbourne Park appoints Think HQ as creative agency partner following competitive pitch
Positive change agency Think HQ has won the creative services account for Melbourne Park following a competitive pitch, securing a 12-month retainer to deliver strategic and creative support across the state’s premier live events precinct.
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Leaning Left11Leaning Right6Center52Last UpdatedBias Distribution75% Center
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L 16%
C 75%
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