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Meghan to Pause As Ever

  • On Tuesday night, Meghan Markle announced that her As Ever lifestyle brand will restock popular products later this month and introduce new items.
  • She made this announcement days after saying she would pause the brand to ensure it is completely stable and to assess its future direction.
  • Meghan revealed that the initial As Ever collection launched in April sold out in 45 minutes, which led her to reconsider the brand's scaling and customer experience.
  • She explained that they spent a year preparing, only for the entire collection to be snapped up within 45 minutes, and encouraged fans to subscribe to the mailing list for announcements about restocks and new items.
  • This restock and product expansion suggest Meghan aims to refine As Ever’s hospitality focus and develop the brand thoughtfully before future growth.
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Highly criticized in recent weeks for managing its As Ever brand, Meghan Markle made an announcement on Instagram this Wednesday, June 4, 2025 after the stock shortage of its products in half an hour last month.

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Daily Express broke the news in United Kingdom on Tuesday, June 3, 2025.
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