Published 2 days ago • loading... • Updated 9 hours ago

Meghan Markle's lifestyle brand sparks controversy over name and logo

Meghan Markle's lifestyle brand, As Ever, has generated controversy after its announcement due to a naming conflict with an established New York clothing brand also called As Ever, founded in 2017.
Mark Kolski, co-founder of the existing brand, stated he is seeking legal advice and believes he has common law rights to the name, despite not owning the trademark.
Social media has criticized Markle, questioning her research before selecting the brand name and drawing attention to similarities between her logo and the coat of arms of Porreres, a Spanish town.
Markle's brand launch follows a delay of her Netflix series titled With Love, Meghan, which is now set to premiere on March 4 due to Southern California wildfires.

Insights by Ground AI

Does this summary seem wrong?

25 Articles

All

Left

Center

Right

Vanity Fair

Meghan Markle's As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of copycatting from surprising corners

11 hours ago·United States

Read Full Article

Page Six

Royals Recap: Meghan Markle's 'American Riviera Orchard' rebrand...

Meghan Markle is forced to rebrand American Riviera Orchard. Princess Lilibet helps her mom launch the new name and website for As Ever. Plus, Meghan’s new logo seemingly honors her and Prince Harry’s romance. In case you missed it, here’s this week’s royals recap! Subscribe to our YouTube for more royal news!

11 hours ago

Read Full Article

Daily Express

Meghan Markle insider breaks silence on controversial brand logo in statement

Meghan Markle's new lifestyle brand's logo came under fire for its resemblance to a Spanish coat of arms.

24 hours ago·United Kingdom

Read Full Article

The Sun

'Fake' Meghan Markle accused of COPYING Princess Kate with cringy new mood board

MEGHAN Markle has been accused of copying Princess Kate with her “fake” new mood board. The Duchess of Sussex, 43, shared a vision board for her As Ever lifestyle business with handwritten notes and never before seen pics. Instagram / meghanMeghan Markle shared a look at a vision board for As Ever[/caption] InstagramThe rebrand was announced to her followers earlier this week[/caption] Royal FamilyThe Royal Family shared four portraits drawn by …

1 day ago·United Kingdom

Read Full Article

People

Meghan Markle Drops Hint About As Ever’s First Product in Easter Egg-Filled Instagram Post

"From memory lane to the memories I’m making today…," Meghan wrote while sharing her vision board on InstagramMatt Winkelmeyer/Getty Images for Children's Hospital Los Angeles; Meghan Markle/Instagram Meghan Markle shares her vision boardMeghan Markle is ready to make new memories in 2025.On Thursday, Feb. 20, the Duchess of Sussex, 43, showed her vision board to her Instagram followers, giving a rare glimpse of her goals for this year and celeb…

1 day ago·United States

Read Full Article

Straight Arrow News

Meghan Markle's lifestyle brand sparks controversy over name and logo

Meghan Markle announced that her lifestyle company is rebranding to As Ever, replacing American Riviera Orchard. The transition was revealed in an Instagram video Monday. Controversy arose because a small New York City-based clothing brand, As Ever, claims common law rights to the name and notes it has no affiliation with Markle's new brand. Social media users have pointed out similarities between the new logo and the coat of arms of Porreres, a…

1 day ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year