See every side of every news story
Get Started
SubscribeLogin
Israel-Hamas Conflict
Donald Trump
Baseball
Basketball
Republican Party
Elon Musk
Hockey
US Economy
US Politics
Vladimir Putin
Senate
Military
Immigration
Published • loading... • Updated

Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?

  • Meghan Markle has renamed her lifestyle business from American Riviera Orchard to As Ever, as announced on her Instagram account.
  • Netflix is a partner in both Meghan's upcoming Netflix series 'With Love, Meghan' and her business As Ever.
  • Meghan Markle faced trademark issues with the name American Riviera Orchard, leading to the name change in 2022.
  • The launch of As Ever follows a media spotlight due to recent legal setbacks involving the previous brand name.
Insights by Ground AI
Does this summary seem wrong?

18 Articles

All
Left
5
Center
2
Right
3
The IndependentThe Independent

NYC clothing label ‘As Ever’ speaks out after Meghan Markle shares rebranding news

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday

·London, United Kingdom
Read Full Article
Hindustan TimesHindustan Times

Meghan Markle again has to justify her choice for ‘cringeworthy’ rebrand amid ‘plagiarism’ row

Meghan Markle rebranded her 'American Riviera Orchard' to 'As Ever' and launched a new website featuring her daughter, Lilibet.

·New Delhi, India
Read Full Article
GB NewsGB News

Meghan Markle was 'clearly unable' to retain American Riviera Orchard, Schofield claims

Meghan Markle has been criticised for her latest "crisis pivot" in launching her lifestyle brand As Ever, following a copyright battle over its previous name, American Riviera Orchard.The Duchess of Sussex was forced into another rebrand before the company's official launch but may be facing further headaches over the new company's logo.FULL STORY HERE.

·London, United Kingdom
Read Full Article
Fox NewsFox News
+2 Reposted by 2 other sources

Meghan Markle rushes 'cringeworthy' rebrand after trademark woes: expert

Meghan Markle, the Duchess of Sussex, took to Instagram to announce that American Riviera Orchard, her lifestyle brand, is now As Ever. However, the royal's launch has already faced criticism.

·New York, United States
Read Full Article
7NEWS Australia7NEWS Australia

Meghan Markle announces major business move

The Duchess of Sussex launched American Riviera Orchard last year.

·Australia
Read Full Article
Los Angeles TimesLos Angeles Times
Reposted by
The ColumbianThe Columbian

Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.

·Los Angeles, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left
50% Left
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Jezebel broke the news in on Tuesday, February 18, 2025.
Sources are mostly out of (0)

Similar News Topics

Meghan Markle

Meghan Markle

Prince Harry

Prince Harry

Instagram

Instagram

Fox News

Fox News

Movies & TV

Movies & TV

Netflix

Netflix

Lifestyle

Lifestyle

News
For You
Search
BlindspotLocal