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Meghan Markle insists she is not an influencer as she prepares to launch new brand

In March 2024, Meghan Markle launched her lifestyle brand, American Riviera Orchard, on Instagram, but later faced trademark issues with the U.S. Patent and Trademark Office advising against the geographical trademark due to its common use referring to Santa Barbara.
In February 2025, Meghan announced a rebranding to As Ever, after trademark challenges and criticisms regarding the logo's similarities to a Majorcan town's coat of arms.
Meghan admitted to making mistakes during the rebranding process and emphasized her openness to learning from these experiences.
The mayor of a Majorcan town accused Meghan of plagiarism over logo similarities, which added to the controversies surrounding her brand's launch.

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The Mercury news

Meghan Markle: Don’t call me an ‘influencer’ or ‘tradwife’

Ahead of the Tuesday premiere of Meghan Markle’s highly anticipated, “make-or-break” Netflix lifestyle show, the Montecito-based Duchess of Sussex has promised to launch a new podcast in the spring while bristling at the idea of being called an “influencer” or a “tradwife.” In a new interview with People magazine, the often-polarizing American wife of Prince Harry also explained that she has embraced her Duchess of Sussex title as part of her ch…

10 hours ago·San Jose, United States

Meghan Markle admits to making ‘mistakes’ in launching As Ever lifestyle brand

Meghan Markle detailed her experience in launching her lifestyle brand, American Riviera Orchard, which has been renamed to As Ever, and her series "With Love, Meghan," on Netflix.

12 hours ago·New York, United States

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Evening Standard

Meghan Markle insists she is not an influencer as she prepares to launch new brand

The Duchess of Sussex ran a successful lifestyle blog which she gave up following her marriage to Prince Harry

13 hours ago·London, United Kingdom

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Harpers Bazaar

Duchess Meghan on the Growing Pains of Starting a Business: "It's a Learning Curve"

“I appreciate everyone who gave me the grace to make mistakes,” she said in a new interview.

14 hours ago

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The Sun

Meghan Markle admits 'making mistakes' as she opens up on disastrous rebrand

MEGHAN Markle has admitted to “making mistakes” – as she opened up about the disastrous rebrand of her company As Ever. After debuting the brand name American Riviera Orchard last year, the Duchess undertook a bizarre U-turn to “As Ever”. The Duchess of Sussex has admitted there were ‘mistakes’ with her rebrand of As Ever asever.comA Majorcan town accused Meghan of plagiarism due to logo similarities[/caption] instagram/aseverofficialThe rebrand…

14 hours ago·United Kingdom

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Page Six

Meghan Markle admits to making 'mistakes' with botched As Ever brand...

Meghan Markle admitted she has made some "mistakes" with the launch of her lifestyle brand, As Ever, which was previously named American Riviera Orchard.

15 hours ago

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