Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
The five-foot humanoid robot performed player-style celebrations and handed the ball to the referee in a first for FIFA World Cup history.
- On Sunday, Boston Dynamics' humanoid robot Atlas delivered the match ball during the FIFA World Cup Round of 16 match between Brazil and Norway at New York/New Jersey Stadium in East Rutherford, New Jersey.
- Hyundai Motor Company, FIFA's Official Robotics Partner for 27 years, orchestrated the appearance to demonstrate robotics as a strategic capability, marking a pivot from internal exploration to public demonstration.
- Unlike factory robots executing fixed instructions, Atlas utilizes AI training methods allowing it to learn human movements and adapt to complex surfaces like grass. Director Alberto Rodriguez said the robot "now it's no longer programmed—it's learned."
- Training methods used for the performance mirror techniques applied to industrial warehouse automation, proving the hardware executes complex tasks in extreme environments. Rodriguez stated the public will become "more prepared as these robots become more and more a part of our daily lives."
- Hyundai plans to deploy these robots at its manufacturing facility near Savannah, Georgia, starting in 2028, aiming to produce 30,000 units annually to automate high-risk, repetitive tasks.
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Atlas, the humanoid robot, delivers match ball at World Cup
LoudounTimes.com
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor showcases Boston Dynamics' Atlas® in historic FIFA World Cup 2026™ deployment, demonstrating real-world robotics capabilities on one of sport's biggest stagesFirst-ever integration of a humanoid robot into FIFA World Cup™ live match environment showcases Hyundai Motor Group and…
Boston Dynamics' humanoid robot Atlas successfully demonstrated the performance of delivering the match ball to the referee during the Round of 16 match of the 2026 FIFA World Cup in North America. According to Hyundai Motor on the 6th, Atlas appeared in the players' entrance tunnel just before the end of halftime and [delivered] three players including Son Heung-min, England's Harry Kane, Erling Haaland (Norway), and Matheus Cunha (Brazil).
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