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Armstrong Plumbing Helped Broccoli AI Build Its Call Product

Summary by TokenPost
Armstrong became the startup’s first customer after Marcelle Flowers asked its founders to automate incoming calls at her Sacramento business. CEO Abhishek (AJ) Jain said Broccoli raised $52 million in two rounds.

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A five-minute visit to a Sacramento plumbing business ended in an unconventional alliance: Marcelle Flowers became the first client of Broccoli AI and today is its Chief Industry Officer. The startup automates tasks for contractors and has already captured $52 million.

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Fortune broke the news in New York, United States on Wednesday, October 28, 2026.
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