Euphoric Beverages: Threading the Needle Between Functional Energy and Non-Alcoholic Products - The Food Institute

Euphoric Beverages: Threading the Needle Between Functional Energy and Non-Alcoholic Products - The Food Institute

“Functional” beverages are all the rage of late, as are non-alcoholic alternatives. Among them is a new class of beverage called “euphorics”. These drinks offer a unique slate of benefits that potentially compete with both traditional caffeinated options like coffee and energy drinks and with alcoholic options, as they purport to deliver a sense of euphoria that consumers might want to feel across a range of dayparts and occasions. Various brand…

Meet Afterdream — A New Non-Alc, Microdosed THC Beverage

This month marks the official debut of Afterdream, a new brand of microdosed, non-alcoholic cannabis beverages designed to enhance perception, elevate mood, and deepen connection, without dulling the senses. Available in convenient, ready-to-drink cans, Afterdream offers a sophisticated, functional alternative to alcohol for the modern, wellness-minded consumer. Available in two precisely dosed formats — 2mg THC / 4mg CBD (8oz) and 5mg THC / 10m…