Media's election influence in decline

Media's election influence in decline

Traditional media’s influence over election outcomes has markedly declined, says a public policy think tank. In a report analysing the weakening power of newspapers and broadcasters, The Australian Institute cites the 3 May federal election as “proof that the influence of major media companies over voter opinion has declined.” Indeed, while Labor’s share of newspaper endorsements decreased to less than a third during the election campaign, the p…