CTV Advertising: When Will It Soar Over Linear TV?

Mediakwest

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A global leader in digital video and connected television (CTV) solutions, ShowHeroes is launching a technological solution to customize advertising messages according to the location of the viewer. The ShowHeroes article launches Custom Audio Ads, an IA tool for customizing CTV ads first appeared on Mediakwest.

salesfuel.com

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CTV Advertising: When Will It Soar Over Linear TV?

After a big year of media spending, marketers will be making some changes in 2025. They will pull back on traditional media. They will also invest more heavily in CTV advertising, especially at the local level. And they have big plans to use generative AI to achieve their goals. Last year, online marketing spending amounted to $360.9 billion. When offline spending of $191 billion is added in, the total reached $551.9 billion, reports Winterberry…

Hospodářské Nnoviny (HN.cz)

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Three quarters of advertising formats do not receive the expected level of attention from people. Some are noticed by the eye, but not by the brain. That is why brands are constantly looking for new ways to successfully reach customers. David Krňák, a member of the management of the Publicis Groupe communications group, claims that television commercials...