MediaCo Appoints Roberto Castro to Senior Vice President and Corporate Controller

MediaCo Appoints Roberto Castro to Senior Vice President and Corporate Controller

NEW YORK--(BUSINESS WIRE)--Apr 20, 2026-

MediaCo Names Castro SVP & Controller, De La Cruz SF GM

MediaCo continues to stack its leadership bench on two fronts. The company has named Roberto Castro as Senior Vice President and Corporate Controller while tapping Christian De La Cruz as General Manager and VP, Director of Sales for its San Francisco market.

Castro Joins MediaCo As SVP/Corp. Controller

• MediaCo Holding Inc. announced the appointment of Roberto Castro as Senior Vice President and Corporate Controller. Castro joins MediaCo after nearly 24 years with Spanish Broadcasting System (SBS), where he served in various senior finance roles, including VP of Finance since 2015. Prior to joining SBS, Castro spent over six years at DIRECTV Latin America. “As we progress in executing on our growth strategy and building on our momentum, we ha…

MediaCo Adds To C-Suite As Soo Readies TV Move

LAS VEGAS — The publicly traded broadcast media company led by President/CEO Albert Rodriguez has appointed a Corporate Controller and is celebrating the naming of a General Manager and sales head in San Francisco — moves that come as MediaCo is preparing a TV station asset expansion that, in a way, consolidates properties in which Soohyung Kim has invested in. Please Login to view this premium content. (Not a member? Join Today!)