Published 1 year ago • loading... • Updated 1 year ago

Meat eaters more likely to buy plant-based foods not marketed as vegan

People are more likely to choose a meat-free option if it's not labelled vegan, according to a study by the University of Southern California.
Foods described as 'healthy', 'sustainable', or 'plant-based' are more appealing to consumers.
Changing packaging on vegan products to focus on benefits rather than content could result in more people selecting them, especially among red-meat eaters.

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The Washington Post

The secret to getting people to eat more plant-based food

New research suggests many people are less likely to choose food products without meat and dairy if they’re labeled as “vegan” or “plant-based.”

1 year ago

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Eurek Alert

Don't say "vegan"

As presented at the Society for Risk Analysis 2023 Annual conference, Patrycja Sleboda from Baruch College – CUNY and her colleagues from the University of Southern California conducted a national food choice experiment to determine how people respond to labels such as “vegan” and “plant-based” compared to “healthy,” “sustainable,” or “healthy and sustainable.” 

1 year ago·Washington, United States

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The Times

Shoppers turn noses up at vegan branding

Meat eaters are more likely to buy plant-based food when it’s labelled healthy or sustainable, research suggests

1 year ago·London, United Kingdom

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Sky News UK

Don't call me vegan: People more likely to go meatless if food labelled 'sustainable' instead

Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

1 year ago·United Kingdom

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The Telegraph

Meat eaters more likely to buy plant-based foods not marketed as vegan

Changing labels is a low-cost way for promoting healthy and environmentally sustainable meals across social groups, study finds

1 year ago·London, United Kingdom

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Sci Tech Daily

Scientists Discover Natural Way To Make Plant-Based Meat More “Meaty”

Plant-based substitutes like tempeh and bean burgers offer protein-packed choices for individuals looking to cut down on meat. However, mimicking the taste and smell of meat is difficult, and many companies use artificial additives for this purpose. A recent study in ACS’ Journal of Agricultural an

1 year ago

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