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McGregor served compliance notice over social media posts
McGregor and Jackson must correct undisclosed paid Instagram posts promoting their brands or face fines up to €5,000, part of 18 CCPC enforcement actions across Ireland.
- In a recent enforcement move, the CCPC issued compliance notices to Conor McGregor and Suzanne Jackson for undisclosed paid Instagram posts, with McGregor told to comply by 1 January this year.
- Conor McGregor's flagged posts date from June 2024 and concern three Instagram posts promoting his Forged Irish Stout brand, while Suzanne Jackson's four breaches between December 2024 and February last year related to SOSU Cosmetics promotions; both were told to disclose paid posts for own brands.
- McGregor has over 46 million followers on Instagram, amplifying the reach of flagged posts, while the CCPC advised using primary disclosure labels such as 'Ad' or '#ad' and following CCPC & ASAI Guidance on Influencer Advertising.
- Failure to obey a compliance notice is an offence, and the CCPC said it will prosecute those who do not correct practices, with fines up to 5,000 or imprisonment; `We look forward to the introduction of direct fining powers for the CCPC`.
- The CCPC said influencers face the same rules as other traders, issuing 18 new enforcement actions across Cork, Donegal, Dublin, Mayo and Offaly, while DETE recently launched a consultation on proposed direct fining powers for the CCPC.
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Beauty entrepreneur Suzanne Jackson and Conor McGregor issued with compliance notices by consumer watchdog
Beauty entrepreneur Suzanne Jackson and mixed martial arts fighter Conor McGregor have become the latest influencers to fall foul of the consumer watchdog, after failing to disclose the commercial nature of posts promoting their own brands on social media.
·Ireland
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Coverage Details
Total News Sources9
Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
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