McDonald’s CEO Says American Brands’ Reputations Have ‘Dimmed’

McDonald’s CEO says American brands’ reputations have ‘dimmed’

Global consumers are making choices to avoid American brands as perceptions of the country become less positive, McDonald’s Corp.’s chief executive Chris Kempczinski said in an interview with CNBC Tuesday morning.

McDonald’s CEO Says American Brands’ Reputations Have ‘Dimmed’

Global consumers are making choices to avoid American brands as perceptions of the country become less positive, McDonald’s Corp.’s Chief Executive Officer Chris Kempczinski said in an interview with CNBC Tuesday morning.

McDonald's and Levi's warn of anti-American sentiment among consumers - RetailDetail EU

Two iconic American companies see consumers elsewhere in the world increasingly turning away from U.S. brands in favor of local players. That may be a result of President Trump's policies.