US EditionMcDonald's announces new Happy Meal collaboration with BTS
McDonald's will offer 12 collectible TinyTAN toys in two editions, launching globally in nearly 70 countries with a special immersive event in Los Angeles.
- On Aug. 19, McDonald’s announced it will launch the TinyTAN Happy Meal featuring miniature toys modeled on all seven BTS members starting Sept. 3.
- The partnership builds on McDonald’s strategy focusing on TinyTAN and recalls BTS’s 2021 collaboration as the group plans a new album and tour next year.
- The offering includes one of two toy sets—Throwback Edition or Encore Edition—with 12 figurines and character cards, and red Happy Meal boxes containing two figurines each.
- To promote the launch, McDonald’s will host a Magic Meetup at nya West, Los Angeles on Sept. 27 and 28, while fans can buy the TinyTAN Happy Meal in nearly 70 countries starting Sept. 3.
- Reaction has been mixed, with some backlash tied to Kim Taehyung’s Coca‑Cola Zero ambassadorship and criticisms over alleged political links and Israel operations, while ARMY also cite fatigue with repetitive endorsements.
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Leaning Left2Leaning Right0Center12Last UpdatedBias Distribution86% Center
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86% Center
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C 86%
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