US EditionMazda's Play that Leaves Ferrari in the Shade: the First Electric Ferrari, at Risk of What Happens to Tesla
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In Maranello, we had probably anticipated many obstacles for the launch of the first electric Ferrari. A brand quarrel with Mazda was probably not part of it. And yet, it is this somewhat embarrassing scenario that emerges around the name "Luce", chosen by Ferrari to christen his future electric model. The story is simple in its facts, less in its implications. Ferrari reveals the name "Luce" in February 2026, on the occasion of a presentation o…
The Ferrari Luce shares a name with a classic Mazda, but the Japanese have a registered name. Mazda has recorded a name that fans of the Cavallino Rampante will sound like a lot, a name that has actually been his for decades but few remember it today.We were in the back weeks attending one of those plays that only make sense if they are made by a brand like Ferrari: revealing a car by fascicles.This is the case of his new Ferrari Luce, which mon…
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