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MAZDA LAUNCHES THE ALL-NEW CX-5 WITH A FIVE-FILM CAMPAIGN INSPIRED BY HOLLYWOOD GENRES
Mazda's campaign features five original short films inspired by iconic genres and supports emerging filmmakers through the Academy Gold mentorship program.
- During the Oscars broadcast, Mazda unveiled the '5 Sides of the All-New CX-5' trailer on Sunday, March 15, 2026, on ABC and Hulu to introduce the 2026 CX-5 and build excitement for April films.
- To build excitement, Mazda partnered with AMPAS and Disney, including a philanthropic mentorship via the Academy Gold program, to support emerging filmmakers.
- Across platforms, the campaign uses five films directed by Paul Hunter, shot by Hoyte Van Hoytema, starring Jessamie Waldon Day, and extends to TikTok Pulse, Hulu Takeover, and four social creatives from Disney CreativeWorks.
- More Oscars ad units were sold, and brands are starting brainstorms earlier to connect with IP and aim for impact beyond 30 seconds, Campbell noted, with live-event enthusiasm shaping 2027 planning for the 99th Oscars.
- Full slate debuts in early April, with Mazda rolling out the campaign after the Oscars as an Oscar Silver Sponsor aligned with Disney's 'Oscars Everywhere' strategy.
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28 Articles
28 Articles
MAZDA LAUNCHES THE ALL-NEW CX-5 WITH A FIVE-FILM CAMPAIGN INSPIRED BY HOLLYWOOD GENRES
Trailer debut during the Oscars® broadcast on March 15 introduces "5 Sides of the All-New CX-5," directed by Paul Hunter and created in partnership with WPPIRVINE, Calif., March 15, 2026 /PRNewswire/ -
·New York, United States
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Total News Sources28
Leaning Left2Leaning Right0Center17Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
11%
C 89%
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