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Maximizing Programmatic CTV in 2025 - Basis Technologies
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Maximizing Programmatic CTV in 2025 - Basis Technologies
The TV upfronts may still be a fixture in the industry calendar, but their influence is shrinking. As streaming viewership continues to rise and more households opt for connected TV (CTV) over traditional channels, advertisers are shifting dollars away from fixed linear commitments. Even more, they’re gravitating towards the reach, efficiency, and flexibility offered by programmatic buying. The clear new winner in this evolving landscape? Progra…
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