US EditionMaximising the value of zero-party data to improve customer experiences - Small Business UK
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Maximising the value of zero-party data to improve customer experiences - Small Business UK
By Lisa Andreou on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs The use of zero-party data is on the rise as customers increasingly seek better experiences. Recent research has revealed that almost half (48 per cent) of consumers would rather share their personal data in exchange for a better brand experience than monetary rewards or other goods and services. Data privacy still remains a key concern for many consumers, b…
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