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Max-Matching on the next phase of IP-led attractions in China
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Max-Matching on the next phase of IP-led attractions in China
China’s attractions market has expanded rapidly. In just over two decades, the country evolved from a young theme entertainment market into a major hub for location-based entertainment, IP-led destinations, and branded family experiences.For Max-Matching, this offers both opportunity and responsibility.Owen Zhao, founder of Max-Matching, has watched this development unfold. Since returning to China in 2003, he has seen the country’s themed enter…
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