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Mattel's Best-Kept Secret: Hot Wheels Seeks to Replicate the Success of K-Pop Demon Hunters
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Mattel’s best-kept secret. Courtesy: Mattel Creations Mattel wants Hot Wheels to stop being just a toy brand and become a global digital community. So he launched the Hot Wheels Showcase app, which seeks to bring together millions of collectors on a single platform, following a strategy similar to that used by entertainment franchises like K-Pop Demon Hunters, Pokémon or LEGO to strengthen the relationship with his followers. The new APP allows …
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