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Mattel Launches ‘Wicked: For Good’ Toy Line, Including New Figures Modeled After Ariana Grande’s Glinda and Cynthia Erivo’s Elphaba

JUL 16 – Mattel's new Wicked: For Good collection features deluxe dolls and playsets inspired by the upcoming film, priced from $24.99 to $39.99, available at major retailers.

  • Mattel has launched a new toy line called Wicked: For Good, featuring figures based on Ariana Grande's Glinda and Cynthia Erivo's Elphaba, which are now available for pre-order.
  • The collection includes deluxe dolls, small doll sets, and a playset inspired by the characters and scenes from the upcoming film adaptation of Wicked, with prices ranging from $24.99 to $39.99.
  • Exclusive dolls, including a new Dorothy Gale doll and the Wonderful Wizard of Oz, can be found at major retailers such as Target, Amazon, and Walmart.
  • The film, directed by Jon M. Chu, will explore the origins of Glinda and Elphaba and is set to release in theaters on November 21, 2025.
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Ariana Grande has denied rumors that she is taking a break from music ahead of the release of the sequel to "Wicked."

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Variety broke the news in Los Angeles, United States on Wednesday, July 16, 2025.
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