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Mattel brings Barbie, Hot Wheels to TikTok Shop

Summary by Digiday
Mattel’s TikTok Shop store debuts this week with roughly 20 products across Barbie, Hot Wheels, Fisher-Price and Monster High properties

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Mattel brings Barbie, Hot Wheels to TikTok Shop

Mattel’s TikTok Shop store debuts this week with roughly 20 products across Barbie, Hot Wheels, Fisher-Price and Monster High properties

·New York, United States
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Revista Merca2.0Revista Merca2.0

Mattel Takes Barbie and Hot Wheels to TikTok Shop: This Is How She Wants to Turn Videos Into Sales

With the aim of bringing their products to new digital channels, Mattel announced the opening of Barbie’s first virtual stores and Hot Wheels in TikTok. Now it’s not only about publishing videos or collaborating with influencers, but also allowing consumers to discover products, watch demonstrations and buy any toy without leaving [...]

·Mexico City, Mexico
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BizToc broke the news on Friday, November 13, 2026.
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