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Mattel Bet on KPop Demon Hunters and Hasbro Lists Zelda and Nintendo Toys: Licensing, Key to Reaching New Audiences
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PHOTOART: MERCA2.0 GEMINI The battle between Mattel and Hasbro is no longer fought only on the shelves of toy shops. The two companies have evolved their business model around intellectual property (IP), entertainment and licensing, a strategy that allows them to connect their products with communities that were born around movies, video games, music, streaming and pop culture. READ ALSO. Mattel launches Barbie Marilyn Monroe for his 100 years:…
·Mexico City, Mexico
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