Mattel and OpenAI: is the new era of AI toys coming?

Mattel and OpenAI: is the new era of AI toys coming?

Mattel ’s recent announcement of a partnership with OpenAI was called in the official statement a “strategic collaboration to support AI-powered products and experiences for brands.” But the move points to one direction: how the maker of toys like Barbie and Hot Wheels can step up its game and, like competitors in the U.S., China and India , change the way kids play. BIG PEOPLE AGREEMENT The agreement between the global leader in the children’s …

Talkative and thinking toys! Mattel and OpenAI launch a line of AI dolls that learn, talk... and indoctrinate? - Gateway Hispanic

Mattel, the iconic toy company, has partnered with OpenAI, the creators of ChatGPT, to develop a line of AI-powered toys. According to a recent announcement, these toys, which will hit the market by late 2025, promise «dynamic interactions» with voices, personalities, and stories of their own that will evolve with use. Goodbye to the static Barbie, hello to the Barbie that could give you a sermon on climate change! But, is this innovation a leap…