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Mattel and its strategy with Kpop Demon Hunters: this is how it intends to conquer new audiences

Summary by Revista Merca2.0
PHOTO ART: MERCA2.0 | MATTEL Mattel is expanding far beyond its roots as a toy manufacturer, and KPop Demon Hunters is becoming one of the clearest examples of that transformation. As the company continues its evolution into a global entertainment and intellectual property powerhouse, the Netflix hit is emerging as a strategic asset designed to engage younger audiences worldwide. Why Is KPop Demon Hunters Important to Mattel? The success of KPop…
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Revista Merca2.0 broke the news on Saturday, June 13, 2026.
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