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Matcha, a victim of its own success

Summary by vanityfair.fr
Matcha's viral success on social media threatens its future. This Gen Z wellness icon is now a victim of its perfect image.
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vanityfair.frvanityfair.fr

Matcha, a victim of its own success

Matcha's viral success on social media threatens its future. This Gen Z wellness icon is now a victim of its perfect image.

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vanityfair.fr broke the news in on Wednesday, May 14, 2025.
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