Mastercard announces new lead for Eastern Europe, Middle East and Africa region

Mastercard Names Yasemin Bedir President of EEMEA Region

Mastercard has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region, effective 1 September. Based in Dubai, Bedir will oversee strategy and operations across the region’s 81 countries, working with retailers, fintechs, financial institutions, governments, and businesses, and will join Mastercard’s Management Committee. Bedir said the teams she has worked with at Mastercard, and their dedication to mee…

Mastercard Names Yasemin Bedir EEMEA President

Mastercard has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region, putting the nearly 20-year company veteran in charge of an 81-country business from September 1, 2026. Bedir will succeed Dimitrios Dosis, who has moved into the newly created role of Chief Commercial Payments Officer, while also joining Mastercard’s … The post Yasemin Bedir takes Mastercard’s EEMEA helm as mobile money and fintech r…

Mastercard appoints Yasemin Bedir as EEMEA head

Mastercard, a global financial services company, has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) operations. ​In her new capacity, she would be responsible for Mastercard’s operations in about 81 countries, including Nigeria, South Africa, Kenya, and Egypt, amongst others. She would be working alongside financial institutions, fintechs, businesses, governments, and retailers across the region. Bedir…

Mastercard announces new lead for Eastern Europe, Middle East and Africa region

Mastercard today announced that Yasemin Bedir has been appointed President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region, effective 1 September. The company’s EEMEA region was expanded in recent years, bringing additional markets to what is now a vibrant, agile and high growth potential 81 country business. Bedir, a nearly 20-year veteran of Mastercard, also joins the […]