Massey University opens experience and sensory tasting lab to innovators

Massey University opens experience and sensory tasting lab to innovators

Massey University has opened its Feast Lab (Food Experience and Sensory Tasting Lab) to food innovators with the launch of TasteBench. The new service will provide manufacturers and retailers a way to test, validate and refine product ideas using structured consumer feedback. According to the university, traditional consumer testing can be costly for most businesses, while relying on internal feedback from colleagues or family members may produc…