US EditionMaserati: Back to Modena, Back to Premium
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.2 Articles
2 Articles
Maserati: Back to Modena, Back to Premium
Maserati continues its deep restructuring in an effort to revive the brand. The marque with the Trident is bringing production of the GranTurismo and GranCabrio back to Modena, ending their assembly at Stellantis’ Mirafiori plant in Turin. The move is part of a strategic repositioning that abandons volume targets in favor of quality, industrial control, and profitability — a shift that our reporter witnessed firsthand during a visit to the newly…
In order to get the brand back on track, Maserati returns to its origins. The manufacturer with the Dreizack brings the production of GranTurismo and GranCabrio to Modena and ends their production at the Stellantis plant Mirafiori in Turin. The step is part of a strategic repositioning: The volume ambitions are reduced in favour of quality, more industrial autonomy and profitability. Our author has visited the newly designed location Modena.
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
