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Martine Rose Is the New Creative Director of Balenciaga
The move follows months of online praise and comes after Rose paused her own label amid a dispute with Tomorrow Ltd., which sold it this year.
On Friday, Kering announced that designer Martine Rose will join Balenciaga as creative director, effective Nov. 16. Rose, who previously collaborated with Demna at the fashion house, will be based in Paris.
Following a dispute with Tomorrow Ltd, Rose was forced to pause her FW26 collection earlier this year after selling a 60% stake to the incubator in 2023. The new role offers a reset for the designer.
Industry goodwill for Rose remains strong; celebrities and fashion editors have celebrated the appointment. Her work has attracted fans including Rihanna, Kendrick Lamar, and Timothée Chalamet in recent years.
Kering CEO Luca de Meo described Balenciaga as a 'house of radical creativity,' emphasizing Rose's alignment with the brand's spirit. She succeeds Pierpaolo Piccioli, who exited after less than 18 months.
Balenciaga aims to keep the brand at the forefront of innovation and culture, with Kering stating the appointment 'marks a new chapter.' Rose is expected to honor the house's heritage while introducing her contemporary vision.
The British designer will take the creative direction next November 16, after the fashion house announced this Thursday the departure of Pierpaolo Piccioli after just three seasons
The British designer who with Demna had built the menswear of Balenciaga returns to avenue George V as creative director, the first woman in the history of the house. A choice that rewards cultural credibility on the celebrity and that could point to luxury in distress the way to find the desire