American Eagle Bet Big On Jean Genie Sydney Sweeney…And It Worked

Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war'

Levi Strauss, Gap and American Eagle are competing to corner the denim market, with ads featuring stars like Beyonce and Sydney Sweeney.

American Eagle Bet Big On Jean Genie Sydney Sweeney…And It Worked

Its ad campaigns not only whipped up controversy but have propelled American Eagle sales and growth, while it has confirmed Martha Stewart as its new holiday season face.

American Eagle, Gap and Levi Beyonce Sydney Sweeney denim ad returns

Levi Strauss CEO Michelle Gass was out for a run in San Francisco last March when she first heard the song “Levii’s Jeans” from Beyonce’s latest album, “Cowboy Carter.” “Literally, I got chills,” Gass recounted to CNBC, adding the name-check represented a “once in a lifetime” marketing opportunity she couldn’t afford to squander. “She is one […]

Stewart replaces Sweeney as American Eagle's new star

American Eagle is turning heads this holiday season after swapping Sydney Sweeney for Martha Stewart as its newest ambassador. The US denim brand went with the 84-year-old ex-con after accusations that Sweeney’s campaign was “tone deaf” and promoted eugenics. This year’s Christmas ad, ‘The Gift Is Giving’, features Stewart in denim, wrapping gifts in the same signature material. American Eagle said it has expanded its marketing to reach gift-giv…

American Eagle bets big on holiday sales after recent ad boost - CEO North America

Today, American Eagle’s shares jumped 13% in pre-market trading after the retailer issued optimistic holiday guidance and upgraded its full-year outlook, buoyed by stronger-than-expected quarterly results. In its latest earnings report, AEO announced that its total revenue increased 6 percent in the third quarter to a record $1.36 billion, fueled by a 4 percent rise in comparable sales. Comparable sales for the Aerie brand increased by 11 percen…