Mars issues guide to help retailers boost last-minute Easter sales

Mars Wrigley urges retailers to ‘Hop To It’ on last‑minute Easter sales

Mars Wrigley is urging retailers to get cracking to maximise confectionery sales in the run‑up to Easter, unveiling ‘Hop To It’, a downloadable guide packed with category insight, display guidance and sales advice for convenience stores. The guide sets out Mars Wrigley’s display strategy for the final trading days, showcasing four ways to make shopping as easy as possible for consumers — from dedicating extra space to best sellers to grouping by…

Mars issues guide to help retailers boost last-minute Easter sales

A new downloadable guide to las-minute Eater sales has been issued by Mars