‘It Was Enormous’: Woman Discovers Mars Bar From 1991, Sparking Buzz About Shrinkflation
The comparison drew more than 1 million views and renewed questions about shrinkflation as the old bar weighed 22.5g more than today’s version.
- On August 5, Victoria Gordon discovered a 35-year-old Mars Bar while clearing a property in Scunthorpe. The unopened chocolate, featuring a 1991 best-before date, went viral after Gordon compared its size to a modern version.
- Weighing 62.5g, the older bar is about 56 per cent heavier than the current 40g version. This direct visual comparison fueled online discussions regarding shrinkflation, where manufacturers reduce product sizes without lowering prices.
- Calorie counts reveal the size disparity: the 1991 bar lists 270 calories versus 177 in today's 40g version. Prices have risen from about 30p in the 1990s to between 75p and £1.20 currently.
- Mars stated it has adjusted bar sizes and pack formats over the past 35 years. The company attributed these changes to consumer demand, manufacturing costs, and fluctuating cocoa prices.
- The Office for National Statistics tracks shrinkflation using price-per-gram data to capture size changes. This system allows inflation measures to account for smaller packages even when shelf prices remain unchanged.
23 Articles
23 Articles
TVA Nouvelles
24 heuresAn old 35-year-old Mars bar, discovered in a house in the United Kingdom, is a concrete example of the phenomenon of reduflation.
A British cleaning lady stumbled upon a Mars bar from 1991 while cleaning a house. What immediately struck her was how big the bar was. 35 years ago, a Mars was no less than 56 percent larger than it is now. "Almost as big as my hand, that's why it caught my attention."
'Shrinkflation' is a bittersweet reality, as evidenced by a discovery made by Briton Victoria Gordon. While clearing out a house, the cleaning lady found an unopened Mars bar with an expiration date of 1991. It turns out to weigh more than one and a half times as much as the Mars bars currently on the shelves.
While clearing out a home, a British cleaner stumbled upon an unopened Mars bar with an expiration date of 1991. What is particularly striking is its size: the bar weighs well over one and a half times as much as a Mars bar currently sold in the United Kingdom. Victoria Gordon, who runs a cleaning company and clears out houses, posted a video of the 35-year-old bar on social media last week. It subsequently went viral. "In one of the boxes I o…
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