Marriott Completes Lefay Deal, Furthering ‘Focus on Wellbeing’
6 Articles
6 Articles
Marriott International announced this Thursday that it has signed a ‘joint venture’ with the Leali family, founder of the luxury hospitality brand specializing in well-being Lefay, to incorporate two resorts located in Lake Garda and the Dolomites (Italy) to its global portfolio, along with three new properties more under development in [...] The Marriott entrance completes the operation to incorporate the resorts of the luxury welfare brand Lef…
Marriott Adds Luxury Brand Lefay, Bonvoy Integration in 2026
Marriott has officially entered into a joint venture with Lefay, a luxury wellness hotel brand with 2 existing properties in Italy and 3 in development in Italy and Switzerland. “Lefay represents a new expression of luxury, one that is wellness‑first, deeply experiential, and emotionally resonant,” said Tina Edmundson, president of luxury at Marriott International. Let’s learn more about what interested Marriott in this small Italian brand and w…
Marriott to bring Lefay resorts into global portfolio
Marriott International Inc. has entered into a joint venture with the Leali family, founders of Lefay, to bring the luxury wellness hospitality brand into Marriott’s global portfolio. The closing of the transaction marks an important step in Marriott’s strategy to expand its focus on well-being and introduces Lefay as the company’s first brand focused exclusively on luxury wellness. Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, …
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