Altria invests $2.75B in rival startup NJOY after Juul exit
Summary by News-Press NOW
Days after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY.
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Reuters
Altria to revive vaping push with $2.8 bln NJOY bid after Juul fiasco
Altria Group Inc said on Monday it would buy startup NJOY Holdings Inc for about $2.75 billion in cash, in a fresh bet by the Marlboro maker on the e-cigarette market after losing billions through its investment in Juul.
Altria invests $2.75B in rival startup NJOY after Juul exit
Days after exiting its stake in troubled electronic cigarette maker Juul Labs, Altria announced a $2.75 billion investment in electronic cigarette startup NJOY Holdings Inc. As part of the deal,
Altria makes $2.75B investment in e-cigarette startup NJOY
Days after exiting its stake in troubled electronic cigarette maker Juul Labs, Altria announced a $2.75 billion investment in electronic cigarette startup NJOY Holdings Inc. As part of the deal, tobacco company Altria Group Inc., which makes Marlboro c...
Altria makes $2.75B investment in e-cigarette startup NJOY
By MICHELLE CHAPMAN
AP Business Writer Days after exiting its stake in troubled electronic cigarette maker Juul Labs, Altria announced a $2.75 billion investment in electronic cigarette startup NJOY Holdings Inc. As part of the deal, tobacco company Altria Group Inc., which makes Marlboro cigarettes, will have full global ownership of NJOY’s e-vapor product portfolio, including pod-based e-vapor product NJOY ACE.
Altria buys NJOY for $2.75B in new bet on e-cigarette market
Altria Group said Monday it would buy startup NJOY Holdings for about $2.75 billion in cash, in a fresh bet by the Marlboro maker on the e-cigarette market after losing billions through its investment in Juul.
