Altria invests $2.75B in rival startup NJOY after Juul exit

Altria invests $2.75B in rival startup NJOY after Juul exit

Days after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY.

Altria to revive vaping push with $2.8 billion NJOY bid after Juul fiasco

By Deborah Mary Sophia (Reuters) -Altria Group Inc said on Monday it would buy startup NJOY Holdings Inc for about $2.75 billion in cash, in a fresh bet by ...

Altria to revive vaping push with $2.8 billion NJOY bid after Juul fiasco By Reuters

Altria to revive vaping push with $2.8 billion NJOY bid after Juul fiasco

Altria invests $2.75B in rival startup NJOY after Juul exit

Days after exiting its stake in troubled electronic cigarette maker Juul Labs, Altria announced a $2.75 billion investment in electronic cigarette startup NJOY Holdings Inc. As part of the deal,

Altria invests $2.75B in rival startup NJOY after Juul exit

Altria to revive vaping push with $2.8 bln NJOY bid after Juul fiasco

Altria Group Inc said on Monday it would buy startup NJOY Holdings Inc for about $2.75 billion in cash, in a fresh bet by the Marlboro maker on the e-cigarette market after losing billions through its investment in Juul.