Marketing Signals Introduces AI Search Optimisation To Navigate New Discovery Era

AI changes search game with rise of answer optimization

Searches powered by artificial intelligence, such as ChatGPT or Google’s AI Overview, may look similar to traditional search boxes — but the results are different. Instead of a list of links, users see conversational summaries drawn from multiple sources.  Increasingly, marketing professionals are vying to appear in those summaries, or help their clients do so, in addition to appearing prominently in old-fashioned search results.   Manny Gonzale…

Marketing Signals Introduces AI Search Optimisation To Navigate New Discovery Era

Digital agency Marketing Signals has unveiled its latest service—AI Search Optimisation—developed to help businesses adjust to the rapidly shifting world of AI-led search and maintain a strong digital presence as traditional search evolves. With tools like ChatGPT, Gemini, Perplexity, and AI Overviews changing how users discover content, standard SEO and paid media tactics now face […] The post Marketing Signals Introduces AI Search Optimisation…