Marketers Are Drowning In Data But Are Starved For Insights

Marketers Are Drowning In Data But Are Starved For Insights

Modern marketing teams swim in oceans of data and numbers, from social media analytics to advertising platform metrics, customer journey tracking to conversion monitoring. And yet, a startling new report reveals most marketers, even today, still have no clear idea what’s actually working and what isn’t.Research from marketing intelligence platform Funnel and insights firm Ravn Research, based on surveys of 238 marketing professionals, strikes at…

Funnel and Ravn Research Release New Report on Campaign Effectiveness

Funnel, the marketing intelligence platform, and market insights company Ravn Research have announced that they have released a report on the state of agencies and in-house marketers.

Marketers drown in data yet struggle to measure campaign impact, report finds

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.