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Meta Shares Rise In Premarket After It Unveils New $799 AI Smart Glasses

Meta plans to produce 10 million pairs annually by 2026, integrating AI for messaging, live captions, and gesture control in its new smart glasses.

  • Meta CEO Mark Zuckerberg unveiled the next generation of AI-powered smart glasses called Meta Ray-Ban Display at the annual Connect event on Wednesday in Menlo Park, California.
  • Meta designed these glasses over more than 10 years to expand users' access to AI while reducing reliance on phone screens and building on past efforts like the 2013 Google Glass.
  • The Meta Ray-Ban Display features a compact screen embedded in the right lens that shows notifications, live captions, and AI assistant replies, with control facilitated by a wristband that reads muscle signals.
  • The glasses will cost $799 and become available in limited U.S. stores including Best Buy and Ray-Ban on September 30, while Meta aims to produce 10 million pairs annually starting in 2026.
  • Meta's smart glasses show rapid consumer adoption with partner EssilorLuxottica reporting a tripling in revenue, suggesting the technology may accelerate AI integration into daily life amid growing competition.
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Tech company Meta is launching its first AI-powered smartglasses with a built-in Heads-up Display, a screen projected into your field of vision. CEO Mark Zuckerberg announced this at Meta Connect. The Meta Ray-Ban Display AI smartglasses use the built-in screen and AI technology to translate and caption conversations, interact with messaging apps, get directions, take photos, and livestream.

·Antwerp, Belgium
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Globo broke the news in Brazil on Wednesday, September 17, 2025.
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