Mark Cuban claims companies like Target, Bud Light going 'woke' is just 'good business'
- Mark Cuban, owner of the Dallas Mavericks, believes that corporations embracing the "woke" ideology are engaging in good business and that diversity is crucial.
- Cuban believes consumers' outrage towards these companies will be short-lived and that most customers will return to the brands they've traditionally patronized.
- However, the people boycotting Target and Bud Light are not boycotting the hiring practices of those companies. They're boycotting those companies' efforts to promote and validate a gender ideology movement that runs counter to most of their values.
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